Johnson Electric 60th Anniversary
Logo & Identity Design
Johnson Electric (JE) is a global leader in motion products, control systems, and flexible interconnects which has been established for over 60 years. We have been invited to design the anniversary logo and identity system for JE.

We aimed to project a reliable and active image to the company on its 60th anniversary. A logo is designed with a motor gear driving a globe to move. It implies JE and their products drove the world to keep moving over the last 60 years, and will continue to lead the world to go forward with their innovation.

A supporting graphic system is designed to sustain the concept of identity. We designed a pack of graphic items for their offices in over 23 countries, including decorative graphics, souvenirs, digital graphics, etc.
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