Pow Low 4x25km Relay Race
Event Identity
Pow Low 4x25km Relay Race is a running event organized by Pow Bow Running Crew targeting aged 30 or above male runners in Hong Kong. “Pow” means “running” while “Low” means “adult men (guy)”, so we aimed to design an event identity that implies the spirit and taste of “adult men”.
As it was a 100km road relay race around Hong Kong, a concrete road texture was used together with a logo designed in a raw and energetic way to create a unique image of the event. A slanting stroke was used to represent the road running race and as a supporting graphic of the whole system. The irregular shape of the logo implies the compulsions of adult men.
